This was my first internship, which I completed at Please See Agency in Mumbai. During my time there, I gained hands-on experience in packaging design. I worked on three brands: Bombay Sweet Shop, Bombay Canteen, and Parle-G.

Here are two key projects from my internship: the Jamun Juju’s packaging and the Independence Day Sweets Box.

For the Jamun Juju’s packaging, the client wanted to capture the essence of crushed jamuns on the road and translate that feeling into the packaging design. However, we had to consider constraints such as the small package size and the existing layout from the previous year’s summer season candy. Our explorations were guided by these limitations while ensuring the concept was effectively conveyed.