Brand Story
In the heart of the Goa , where the sea whispers secrets to the swaying coconut trees, love is not just an emotion—it’s a way of life. “Mog” means love in Konkani, and love is at the core of everything we do.
Mog Tales isn’t just about drinks; it’s about stories—stories of tropical adventures, soulful connections, and the simple joys of life. Each sip is a chapter, blending the rich creaminess of coconut milk with vibrant, funky fruit flavors. It’s a drink that surprises, excites, and makes you fall in love, over and over again.
Whether you’re sharing a bottle with your bestie, toasting to new beginnings, or simply indulging in a moment of self-love, Moog Tales is here to make every moment a little more special. Because every
love story deserves a refreshing twist—just like our drinks.
I’ve created a series of surrealistic illustrations where fruits are encapsulated within a heart, symbolizing the fusion of love and flavor that defines my brand. The heart isn’t just an emotion—it’s a vessel of indulgence, brimming with bold tropical tastes.
This surreal approach challenges the ordinary, making the fruits feel larger than life—just like the immersive experience my brand offers. Through this visual storytelling, I want to create a playful yet deeply sensory identity, inviting people to lose themselves in a tropical fiesta with every sip.
Key Zones:
• Brand Zone: Features the Mog Tales logo and tagline, using a purple gradient for distinct branding.
• Product Zone:
• Mandatory Info: Includes volume (280 ml) and regulatory details.
• S.O.I (Statement of Identity): Highlights “Coconut Milk Based” for clarity.
• Product Visuals: A prominent papaya illustration enhances recognition.
• Product Name: “Papaya Flavor Drink” in a contrasting color ensures visibility.
This structure makes the product easily identifiable while reinforcing brand presence.
